Have your home picture perfect for selling

The Bontadelli Team ERA Realty Center

435-559-ERA2 or ERA3

Prepare Your Home for a photos 

With more buyers shopping for homes on the Web, photos and virtual tours are a must. There are many things you can do make your home shine on camera.

1. Understand the camera’s perspective. The camera’s eye is very different from the human eye. It magnifies clutter and poor furniture arrangement. To make a home shine in a virtual tour or video presentation, cater to the lens.

2. Make the home “Q-tip clean.” Because the camera magnifies grime, each room must be spotless. Don’t forget floor coverings and walls; a discolored spot on the rug might be overlooked by prospects during a regular home showing, but that stain becomes a focal point for online viewers.

3. Pack up the clutter. But leave three items of varying heights on each surface. For example, on an end table you can place a lamp (high), a small plant (medium), and a book (low).

4. Snap pictures. This will give you an idea of what the home will look like on camera. Closely examine the photos and list changes that would improve each room’s appearance: opening blinds to let in natural light, removing magnets from the refrigerator, or taking down distracting art.

5. Pare down furniture. Identify one or two pieces of furniture that can be removed from each room to make the space appear larger.

6. Rearrange. Spotlight the flow of a space by creating a focal point on the furthest wall from the doorway and arranging the other pieces of furniture to make a triangle shape. The focal point may be a bed in a bedroom or a china cabinet in a dining room.

7. Reaccessorize. Include a healthy plant in every room; the camera loves green. Energize bland decor by placing a bright vase on a mantle or draping an afghan over a couch.

8. Keep the home in shape. You want buyers who liked what they saw online to encounter the same home in person.

Source: Barb Schwarz, www.StagedHomes.com, Concord, Pa.


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Mature market

Spotlighting Tips for Senior Homebuyers


“The mature market is one of the fastest-growing segments of the public,” noted Rich Bontadelli Associate Broker. “According to the U.S. Census Bureau, by the year 2025 the senior population is expected to jump nearly 80 percent. As more Americans are living longer, quality of life in the home they choose for their retirement is of the utmost importance, and the professionals at ERA Realty Center can help senior homebuyers make the best choice.”


I will help you with all concerns you may have including topics as accessible homes with not too many stairs, high cabinets, etc.; availability of public transportation and senior services; comfort-level of climate and terrain; and other concerns of seniors considering options for their retirement home.

I look forward to visiting with you!





Selling your home this season

Success in selling your home is our primary goal, of course. To get there is a joint effort. Our journey begins with a market analysis of your home and listing at the market price range. Your part will be to have your home in show-able purchase ready condition for us. Numerous photos will be posted on the multiple listing service with your listing information. Our website cedarctiy-realestate.com is maintained and up-to-date to entice prospective buyers. Of course we have facebook! View us on https://www.facebook.com/cedarcityrealtors. By listing with us you also hire the company of ERA Realty Center. The office marketing includes ERA.com, zillow, homes.com, trulia, and realtor.com. Also provided are U-tube videos, QR codes for available information instantly on your smart phone. Give us a call we are here for you, always.

Rich and Gin 435-559-3722 or 3723.


Your home will show better

While major home improvements such as finished basements, remodeled kitchens and patios add obvious value to a house, homeowners preparing to put their home on the market often do not want to incur any major expenses. Here are a few simple and inexpensive ways to help a home show better when the time comes to sell.

  • Get rid of clutter: Discard, donate or sell items that are no longer needed to make the home look more spacious.
  • Clean: Wash floor boards, shampoo carpets, use a power washer to clean the exterior and do everything else needed to make the house as clean as possible.
  • Cosmetic repairs: Repaint walls, replace light bulbs, remove outdated wallpaper and re-grout bathroom tile.
  • Updating: Replace inexpensive items such as drawer handles, door knobs, faucets and light fixtures to give the home a newer feel.

I would be glad to set up a time when I can stop by to show you other ways to help your house show better. Along with your listing is included 99 ways to help you sell your home. Great tips and to-dos are in this information.


Up-to-Date Industry Facts

According to Utah association of Realtor in the Salt Lake area underwater properties fell from 15% to 12% at the beginning of 2013. An incentive of some of the state recovery we are seeing. That would be nearly 8,000 properties that are now positive equity.

Buyers are also becoming aware of increasing interest rates. Interest rates are still at a great rate allowing mortgage payments to remain affordable. Based on today’s median priced home,  rates would have to nearly double according to Freddie Mac to become unaffordable.


Video Spokesperson on the Web

Real Estate Video Marketing

We have recently found a new company that is in pre-launch and helping every online business owner improve lead generation and improving the way we interact with our customers online. The new company is called IUSHER.

IUSHER has a bunch of new software tools that they have created to make it possible for a website owner to record themselves either through audio or video and give their website a voice. The video spokesperson application is my favorite and it really does give a internet business owner the ability to speak their customers when they come or leave the website.

Their are a lot of people that are looking at Cedar City real estate and this new company will allow us to interact more with our customers as well as capture more leads so that we can help more types of people find Cedar City homes.

This will help a lot of real estate agents increase online sales as well as be able to see what their customers are really looking for with an exit survey.